
Customer Experience Strategist
1 day ago
The primary objective of this role is to create and execute strategic plans that drive customer loyalty, retention, and engagement.
Key responsibilities include developing and deploying lifecycle marketing strategies, analyzing user behavior data, and designing personalized experiences across multiple touchpoints.
This involves leveraging in-app behavioral insights to inform product development, identifying opportunities for gamification-led growth, and implementing referral programs to increase user adoption.
A successful candidate will possess a strong understanding of fintech consumer motivations, previous experience working with CRM and marketing automation tools, and proficiency in analyzing user journey data.
Additional qualifications include the ability to work collaboratively with cross-functional teams and communicate complex ideas effectively.
Success metrics include increased returning user base, improved app re-engagement rates, consistent improvement in daily active users (DAU) and monthly active users (MAU), and feature repeatability.
- Reports to: CBO and Co-founder
- Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams
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