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7 days ago
At Brand Street Integrated Consultancy Network, we're seeking a Senior Media Strategist to drive digital transformation and maximize online presence for our clients.
About the RoleThis is an exceptional opportunity to leverage your expertise in holistic digital media planning and drive business growth. As a key member of our team, you will develop and present integrated media strategies that span performance, branding, and engagement goals.
- Main Responsibilities:
- Develop and present integrated media plans spanning performance, branding, and engagement goals.
- Identify the right channel mix based on objectives, leveraging first-party & third-party data for precise audience targeting.
- Build and maintain strong relationships with key decision-makers and stakeholders.
- Work closely with internal teams to ensure smooth execution and seamless service delivery for clients.
- Prepare and deliver compelling sales presentations, proposals, and pitches tailored to client needs.
- Optimize campaigns in real-time using data-driven insights to improve efficiency.
- Experiment with new platforms, ad formats, and automation tools for continuous innovation.
- Presentation of insights and quarterly media reviews to clients.
- Stay updated with industry trends, AI-driven marketing, and emerging tech.
- Qualifications & Skills:
- 6+ years of experience in holistic digital media planning.
- Strong knowledge of Google Ads, Meta Ads, Programmatic, YouTube, and Performance Marketing.
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