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Digital Media Strategist
2 weeks ago
As a Digital Media Strategist at IFB Industries Ltd, you will be responsible for managing all digital media accounts and leading the internal media team. Your primary goal is to drive traffic to our website, app, social media, and other digital assets.
We are seeking a highly skilled individual who can stay up-to-date with industry trends and serve as a subject matter expert on digital media and performance marketing. You will work closely with our management team to develop strategies for digital buys and oversee the implementation of media plans.
You will be responsible for monitoring and optimizing our digital media strategies, ensuring they align with industry best practices. Proficiency in campaign management and experience with large monthly budgets are essential. Familiarity with multi-touch attribution, algorithmic models, and marketing analytics is also required.
Additionally, you will need to develop a strong understanding of our customers' buying behaviors, segmentation, and profiling. Identifying new sources of customer acquisition and profit via new partners, strategies, and emerging channels is also an important aspect of this role.
We are looking for someone who can troubleshoot and QA campaigns pre-launch and once live. Regular reporting and updates on KPIs are also expected.
