UA Specialist

We are looking for a highly skilled and data-driven professional to manage our entire user acquisition funnel. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

This position involves planning, launching, and optimizing user acquisition campaigns across major ad platforms, including Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.

The ideal candidate will have hands-on experience in user acquisition for mobile games, with a strong working knowledge of MMPs (AppsFlyer, Adjust, Singular), and the ability to analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.

The selected professional will also develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement, and collaborate with cross-functional teams to achieve business goals.

• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Partner with engineering teams to QA and troubleshoot SDK/event integrations.
• Ensure accurate event configuration and tracking across ad platforms and MMPs.

• 4+ years of hands-on experience in UA for mobile games.
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.

• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills.
• Entrepreneurial mindset with a high sense of ownership and accountability.

As a member of our team, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and contribute to the growth and success of our organization.

Our team is committed to fostering a positive and inclusive work environment, and we offer competitive salaries, benefits, and opportunities for professional development.

If you are a motivated and results-driven professional looking for a challenging and rewarding career opportunity, we encourage you to apply for this position.