Senior User Growth Manager

4 days ago

Agra, Uttar Pradesh, India beBeeMobileGaming Full time ₹ 15,00,000 - ₹ 25,00,000
User Acquisition Specialist for Mobile Games. Seeking a highly motivated and data-driven User Acquisition Specialist to join the growth team.

Responsibilities include managing the entire UA funnel from campaign conceptualization to in-depth performance analysis, acquiring high-quality users at scale, and maximizing long-term ROI. This includes planning, launching, and optimizing UA campaigns across major ad platforms, ensuring accuracy and quality in event configuration and tracking. Analyzing campaign and cohort-level data to identify trends, opportunities, and risks is also key, as well as calculating breakeven points and modeling projected LTV/ROI by user cohorts. A full-funnel UA strategy that integrates acquisition, retention, and re-engagement will be developed and executed, creating and managing audience strategies, and designing re-engagement campaigns for churned or low-activity users. Collaborating with the creative team to brief, conceptualize, and test ad creatives, analyzing creative performance, and sharing business-aligned creative insights with stakeholders is essential. Acting as the primary liaison with ad networks, agencies, and internal cross-functional teams, leading day-to-day campaign operations, and sharing insights and recommendations with stakeholders are also critical responsibilities. Qualifications: 4+ years of hands-on experience in UA for mobile games, proven expertise with major ad platforms, strong working knowledge of MMPs, and deep understanding of UA KPIs.

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