
Senior Marketing Manager
2 days ago
Job Title: Senior Marketing Manager
We are seeking an experienced Senior Marketing Manager to lead our growth and retention marketing efforts.
Job Description:This is a rare opportunity to own user and merchant growth across the entire lifecycle. You will build campaigns that scale app downloads, increase stickiness, and drive merchant acquisition through smart targeting and funnel design.
You will be responsible for planning and managing paid campaigns (Google, Meta, UAC, ASA), driving app installs, signups, merchant acquisition and engagement, designing lifecycle journeys (email, push, in-app) to improve LTV and reduce churn, running A/B tests, segmenting users, and personalizing communication.
Key Responsibilities:
- Plan and manage paid campaigns
- Drive app installs, signups, merchant acquisition and engagement
- Design lifecycle journeys to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
To be successful in this role, you will need:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
A background in fintech/app/payments is a strong plus.
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