Senior Digital Advertising Specialist

5 days ago

Ajmer, Rajasthan, India beBeeSearch Full time ₹ 15,00,000 - ₹ 20,00,000
Senior Paid Search Analyst Job Description

As a Senior Paid Search Analyst, you will be responsible for managing large online SEM advertising campaigns across various platforms. Your primary goal will be to drive traffic and conversions while ensuring efficient budget allocation.

This role is ideal for a skilled professional with extensive experience in paid search campaign strategies. If you have expertise in building and optimizing campaigns, keyword lists, extensions, and ad copy, we want to hear from you

  • Key Responsibilities:
  • Manage paid marketing campaigns based on strategic direction provided by team members.
  • Optimize media campaigns towards target KPIs within various advertising platforms.
  • Analyze campaign performance based on client objectives and provide recommendations to shape future planning.

Requirements:

We are seeking an experienced individual with the following qualifications:

  • At least 4 years of experience in paid search/PPC campaign strategies based on client goals and objectives.
  • Expertise in building and optimizing campaigns, keyword lists, extensions, and ad copy.
  • Proficient in writing and testing ad copy, with experience using Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies, along with excellent English language skills.

Preferred Skills:

A working knowledge of third-party tools like DoubleClick and Omniture would be beneficial. Additionally, experience in running Google Shopping campaigns, macros, and introductory Visual Basic would be an asset.

Personal Characteristics:

We are looking for a self-starter who can take directions, complete tasks, and provide insights. Strong analytical, problem-solving, collaborative, and strategic skills are essential for success in this role.

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