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1 week ago
We are seeking a seasoned digital marketing professional to lead our US-based advertising campaigns. As a performance marketer, you will be responsible for planning, launching, and optimizing ad campaigns to drive qualified leads and deliver measurable ROI.
About the Role:- Analyze campaign performance daily to identify areas for improvement and provide actionable insights based on analytics.
- Develop targeted audience strategies tailored to US market segments and collaborate with content and design teams to create high-converting ad creatives and messaging.
- Craft and implement A/B tests to continuously improve ad performance, CTR, and conversion rates.
- Benchmark campaign performance against industry standards and best practices.
- Present detailed performance reports to internal stakeholders and clients.
- 3-6 years of experience in digital marketing with a strong focus on performance marketing.
- A minimum of 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
- Proven expertise working with US-based clients; a deep understanding of US market and customer behavior is essential.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics, attribution models, and dashboards.
- Excellent written and verbal communication skills.
- Self-motivated, results-oriented, and able to work independently.
- Experience with other paid platforms (Meta, Google Ads, Twitter/X).
- Familiarity with marketing automation tools like HubSpot or Marketo.
- Background in SaaS or healthcare marketing is a plus.
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