Digital Advertising Strategist

1 week ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 48,00,000
Performance Marketing Specialist

We are seeking a highly skilled Performance Marketing Specialist to join our team. The ideal candidate will have expertise in digital advertising, data-driven decision-making, and creative thinking.

This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.

Key Responsibilities:

  • Create and implement paid campaign strategies across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
  • Develop and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Analyze campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.

Required Skills & Experience:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

About Us:

We offer a dynamic work environment that fosters collaboration and innovation. Our team is dedicated to delivering exceptional results and driving business growth through performance marketing excellence.

What We Offer:

  • A competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • A collaborative and supportive work environment.
  • The chance to work on exciting projects and contribute to business growth.

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