Senior Executive

3 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Key Job Responsibilities

As a seasoned Manager/Sr. Manager, Business Development & Client Servicing, you will lead our BTL (Below-The-Line) and Experiential marketing efforts. This role is crucial for fostering deep client relationships, securing new business, and ensuring the seamless delivery of experiential campaigns.

  • Client Relationship Management: Act as the single point of contact for all BTL clients, building and strengthening existing relationships through proactive servicing to ensure organic growth and client satisfaction.
  • Project Lifecycle Oversight: Understand the complete project lifecycle for events, activations, and experiential marketing initiatives, ensuring all deliverables are met precisely according to timelines.
  • Business Development & Growth: Actively develop new business opportunities and work closely with the VP BTL to achieve ambitious growth targets. This includes identifying potential clients, pitching innovative solutions, and securing new partnerships.
  • Strategic Insights: Leverage deep industry knowledge to provide key insights and strategic recommendations that effectively fulfill clients' experiential marketing needs.
  • Revenue Accountability: Take full accountability for achieving set revenue and business targets, driving the financial success of the BTL and Experiential division.
Required Skills
  • Experiential Marketing Expertise: Adept at conceptualizing, strategizing, executing, and coordinating all aspects of events, activations, and other experiential marketing requirements.
  • Brand & Campaign Understanding: Ability to thoroughly understand brand propositions and campaign objectives, then provide tailor-made, innovative solutions and recommendations to clients.
  • Leadership & Project Management: Demonstrate strong leadership skills and the ability to actively handle turnkey projects from inception to completion.
  • Cross-Departmental Collaboration: Collaborate effectively with other internal departments to ensure smooth project management and seamless execution of campaigns.
  • Industry Trend Integration: Stay continuously plugged into the latest trends in media and technology, possessing a strong ability to weave these emerging elements into experiential campaigns for maximum impact.

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