Dynamic Digital Campaign Manager

17 hours ago

Bharatpur, Rajasthan, India beBeeDigitalProgrammaticManager Full time ₹ 80,00,000 - ₹ 1,50,00,000

We are an integral part of a global media and advertising agency holding company, one of the largest in the world.

Our team plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role and would entail you to :

  • Successfully managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.)
  • Working with agency team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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