
Senior Digital Marketing Specialist
8 hours ago
About this role:
We are looking for a talented Social Media Manager/Lead with expertise in performance marketing to drive our digital presence.
This role will blend social media creativity with performance-driven strategies to enhance brand visibility and engagement.
Key Responsibilities- Social Media Strategy & Execution: Lead and execute social media strategies to enhance Everises digital presence on platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and emerging channels. Align campaigns with overall marketing goals for the Mohali site launch.
- Performance Marketing Management: Plan, create, and execute performance-driven social media campaigns across Facebook Ads, Instagram Ads, LinkedIn, Google Search Ads, and display networks. Create & optimize Ad budgets, monitor KPIs, A/B testing, and drive ROI with measurable results like lead generation, conversions, and customer acquisition.
- Content Creation, Community Management: Create, optimize, and schedule content tailored to social media platforms, ensuring it resonates with the target audience. Apply data-driven insights to refine content strategies for maximum performance. Build & engage a loyal community by interacting with followers, responding to comments and messages, and fostering meaningful conversations.
- Analytics & Reporting: Analyze social media and ad campaign performance, providing detailed reports on key metrics like engagement, reach, click-through rates (CTR), cost-per-click (CPC), and conversion rates. Use these insights to inform future campaigns.
- Trend Monitoring & Innovation: Stay updated on the latest social media and digital marketing trends. Bring fresh ideas and innovative approaches to enhance the companys digital presence.
- Bachelors degree in marketing, Communications, Business, or a related field.
- Minimum 3 years of hands-on experience in social media management, digital marketing, and performance marketing with knowledge on tools (e.g., Hootsuite, Buffer, Sprout Social).
- Proven track record in running and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Search.
- Strong understanding of Google Ads (Search & Display), Facebook Ads Manager, and other social media ad platforms.
- Experience in data analysis, campaign optimization, and performance-driven marketing strategies.
- Basic proficiency in design tools such as Canva, Photoshop, or similar for content creation.
- Be part of an innovative and fast-growing company with global reach.
- Opportunity to take ownership of high-impact digital campaigns and grow your career.
- Collaborative, supportive work culture with opportunities to innovate.
- Competitive salary and growth potential.
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