
Senior Digital Marketing Analyst
2 days ago
We are seeking an experienced Conversion Rate Optimization (CRO) Consultant to join our team. As a CRO Consultant, you will leverage your expertise in data analysis and marketing strategies to drive measurable results.
About the Role:
This is a senior-level position that requires strong leadership skills, excellent communication abilities, and a deep understanding of digital marketing principles.
- Develop actionable insights and growth reports for stakeholders.
- Analyze complex data sets using analytics tools like Google Analytics.
- Collaborate with cross-functional teams to implement optimization strategies.
- Design and implement A/B tests to improve website performance.
- Measure project outcomes against business objectives.
Requirements:
To be successful as a CRO Consultant, you should have:
- A minimum of 3-5 years of experience in analytics, preferably in a senior or lead role.
- Expert knowledge of Google Analytics or similar platforms.
- Familiarity with A/B testing tools like Google Optimize or Optimizely.
- Strong coding skills in R or Python for advanced data analysis.
- Bachelor's or Master's degree in Engineering, Statistics, or a related field.
- Excellent presentation skills for senior leadership audiences.
Preferred Qualifications:
- Experience with Adobe Analytics or Omniture.
- Familiarity with digital and email marketing tools.
- Strong verbal and written communication skills in English.
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