Digital Marketing Leader

5 days ago

Mohali, Punjab, India beBeeDigital Full time ₹ 15,00,000 - ₹ 24,90,000
About Our Digital Marketing Manager Role

We are seeking a highly driven and creative professional to lead our digital strategy and drive lead generation across multiple channels. This role is ideal for someone who thrives in a fast-paced environment, understands B2B and LinkedIn deeply, and can craft compelling campaigns across organic and paid platforms.

Responsibilities:

  • Plan and execute a data-driven yearly marketing roadmap.
  • Define KPIs, campaign themes, and team deliverables.
  • Drive qualified leads through multi-channel strategies.
  • Execute targeted campaigns across LinkedIn (organic & paid), email, and social platforms.
  • Manage cold outreach (email campaigns, LinkedIn messaging, calling).

Social Media & LinkedIn Marketing

We require a skilled professional to plan and post high-impact content for LinkedIn, run paid LinkedIn campaigns with optimised targeting, and grow followers and engagement across relevant platforms.

Team & Content Oversight

The ideal candidate will lead and guide SEO specialists and content writers, approve blog topics, content plans, and keyword strategies, and ensure content is aligned with SEO goals and brand voice.

Website, SEO & Blog Strategy

We need someone to oversee technical and on-page SEO, maintain blog publishing cadence with relevant keywords, track SEO KPIs, and optimise for ranking and traffic.

Campaign Calendar & Event Marketing

The successful candidate will maintain a detailed monthly and quarterly marketing calendar, plan and execute participation in industry-specific events, and collaborate with the team to drive demand through cold outreach, partnerships, and events.

Requirements

  • 5+ years of experience in digital marketing, preferably in B2B/BPO/KPO.
  • Proven expertise in LinkedIn marketing (organic + paid).
  • Hands-on with tools like HubSpot, Mailchimp, Google Analytics, SEMrush, etc.
  • Strong knowledge of SEO, blogging, and content marketing.
  • Experience managing a team (content writers, SEO).
  • Excellent copywriting, communication, and analytical skills.
  • A self-starter mindset with a test-and-learn approach to campaigns.

Good to Have

  • Experience with cold email automation tools (e.g., Lemlist, Instantly, Apollo).
  • Past exposure to podcast production and distribution.
  • Worked on referral/partner marketing programs.

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