Digital Marketing Lead

3 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Overview:

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  • We are seeking a highly analytical and creative marketing leader to join our growing marketing team in Mumbai.
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The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram , and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

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Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.

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Manage and optimize marketing strategies to achieve efficient cost per acquisition (CPA) and return on ad spend (ROAS).

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Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

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Continuously test and refine marketing campaigns through A/B testing and analytics.

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Collaborate closely with cross-functional teams to produce high-performing marketing materials.

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Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.

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Lead a high-performing marketing team, set KPIs/KRAs, and track team outcomes.

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We require 4–8 years of hands-on experience in Performance Marketing.

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  • Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
  • Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
  • Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
  • Excellent leadership and communication skills with experience managing cross-functional teams.
  • International performance campaigns experience is a plus.

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