Senior Paid Media Strategist

4 days ago


Kannur, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

We are seeking a seasoned performance marketing expert to spearhead our paid media strategy and campaign execution.

Key Responsibilities:
  • Paid Media Strategy & Execution
  • Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
  • Campaign Management
  • Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management
  • Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  • Team Leadership
  • Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  • Performance Analysis
  • Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.

Requirements:

  • 5–7+ years of hands-on experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.

Preferred Qualifications:

  • 7–10 years of experience, with at least 3+ in an agency leadership role.
  • Additional certifications (e.g., Google Analytics 4).
  • Experience in high-growth industries such as SaaS, e-commerce, or fintech.
  • Strong record of managing teams and mentoring talent.
What Makes This Role Attractive
  • Growth opportunities: Fast-track career growth within a performance-focused agency.
  • Culture: Collaborative and innovative work environment.
  • Client portfolio: Exposure to diverse and dynamic industries.


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