Senior Digital Marketing Strategist

1 week ago

Nagpur, Maharashtra, India beBeeDigitalMarketingSpecialist Full time ₹ 36,00,000 - ₹ 48,00,000

Job Overview

We are seeking a seasoned Digital Marketing Specialist to lead our paid campaign strategy, execution, and optimization across various platforms. The ideal candidate will have prior experience in eCommerce and lead generation, and be able to manage end-to-end campaign operations.

This is a full-time position that offers a collaborative environment, innovative ideas, and a hands-on approach to digital marketing.

Key Responsibilities

  • Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads platforms.
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization.
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.

Required Skills & Experience

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

Benefits

  • Competitive compensation package
  • Flexible work arrangements
  • Opportunities for professional growth and development

Location

Noida Sec 67, Ecosphere Coworking

Though we offer a hybrid work culture, you will be required to visit at times depending on the job role and position.

Keyword: DigitalMarketingSpecialist

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