Digital SEO Strategist

2 days ago

Noida, Uttar Pradesh, India Magicbricks Full time
About Magicbricks

Magicbricks is a leading online real estate platform that connects buyers and sellers of properties. We are seeking a highly experienced Digital SEO Strategist to lead our search engine optimization efforts and drive organic traffic growth.

Job Summary

We are looking for a seasoned SEO expert with a strong understanding of search engine algorithms and ranking factors. The ideal candidate will have a proven track record of driving organic traffic growth and improving search engine rankings. As a Digital SEO Strategist, you will play a crucial role in shaping our digital strategy and ensuring our content reaches and engages our target audience effectively.

Key Responsibilities
  • Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
  • Team Leadership: Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.
  • Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.
  • On-Page Optimization: Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.
  • Technical SEO: Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.
  • Content Strategy: Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.
  • Link Building: Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.
  • Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.
  • Trend Analysis: Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.
  • Collaboration: Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.
Requirements
  • Experience: Minimum of 10+ years of overall experience, with at least 5 years in leadership.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus.
  • Skills:
    • Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
    • Strong understanding of search engine algorithms and ranking factors.
    • Excellent analytical, organizational, and project management skills.
    • Ability to lead and inspire a team while managing multiple projects.
    • Strong communication skills with the ability to present data-driven insights to stakeholders.
  • Attributes:
    • Strategic thinker with a results-driven mindset.
    • Creative problem solver with a keen eye for detail.
    • Adaptable to a fast-paced, ever-evolving digital landscape.
Salary

The estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.

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