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Marketing Specialist

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Dindigul, Tamil Nadu, India beBeeInfluencer Full time ₹ 36,00,000 - ₹ 48,00,000

Job Title:

We are seeking a skilled Influencer Marketing Specialist to join our team. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

  • Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Build and maintain a diverse network of influencers (micro, macro) to align with the brand's target audience and values.
  • Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers.
  • Work closely with influencers to ensure content aligns with brand messaging and aesthetics.

Requirements:

  • Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Proven track record of executing influencer marketing campaigns with successful results.
  • In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Strong organizational and multitasking abilities with attention to detail.
  • Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.