Digital Marketing Strategist

1 day ago


Lucknow, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Digital Marketing Strategist

We are seeking a highly skilled digital marketing strategist to lead our team's paid advertising efforts.

The ideal candidate will have 6-9 years of experience in performance marketing, with a proven track record of managing ad spend and driving profitable growth across Google and Meta. You will be responsible for strategizing, building, and optimizing paid ad campaigns on various performance platforms, including Google Ads and Meta Ads Manager.

Your key responsibilities will include:

  • Analyzing performance data to make informed decisions and improve return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV)
  • Owning weekly campaign reporting and strategic reviews
  • Collaborating with cross-functional teams to drive integrated results
  • Running A/B tests across creatives, audiences, and landing pages to optimize campaign performance

To be successful in this role, you must have:

  • 6-9 years of experience in performance marketing at an agency focused on e-commerce
  • Experience in B2C companies with excellent communication skills
  • A proven track record of managing at least $5K+ monthly ad spend per client
  • Proficiency with paid ads, attribution tools, and data analysis software

You will be measured on your ability to:

  • Scale accounts from $5K/month to $20K/month profitably
  • Reduce CAC without hurting conversions
  • Drive campaign insights that change a brand's trajectory


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