Strategic Brand Manager
1 month ago
Job Overview
We are seeking an experienced Creative Manager to join our team at Equal Health Pvt. Ltd. as a key player in driving our brand forward.
Key Responsibilities
- Analyze consumer insights to shape and communicate our brand vision and mission
- Develop and implement go-to-market strategies for brand elements
- Lead the Creative team in brand initiatives, focusing on creative development to motivate the target audience
- Establish performance specifications, cost, and price parameters for market applications and sales estimates
- Monitor market trends, research consumer markets, and competitor activities
- Oversight of new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
Requirements and Skills
- Experience in identifying target audiences and devising effective marketing campaigns
- Excellent understanding of the full marketing mix, including data-driven thinking
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills and a degree in marketing or a related field
- Up-to-date knowledge of the latest marketing trends and best practices, with proficiency in Adobe Creative Suite
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