Senior Digital Marketing Strategist

2 weeks ago

Vadodara, Gujarat, India beBeeDigitalMarketingStrategist Full time ₹ 50,00,000 - ₹ 1,00,00,000

Job Description:

We are seeking a highly skilled and data-driven Senior Digital Marketing Strategist to join our team. The ideal candidate will have proven experience in scaling D2C (Direct-to-Consumer) brands through paid media campaigns, optimizing ad spends for maximum ROI, and driving measurable revenue growth.

Key Responsibilities:

  • 1. Paid Media Strategy & Execution: Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
  • 2. Conversion & Growth Optimization: Conduct A/B testing on creatives, copies, audiences, and landing pages. Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
  • 3. Analytics & Reporting: Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
  • 4. Audience & Market Research: Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • 5. Collaboration & Creative Direction: Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs). Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.

Required Skills & Qualifications:

  • • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • • Strong analytical skills and ability to translate data into strategy.
  • • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Personal Qualities:

  • • Growth-oriented with a test, learn, and scale mindset.
  • • Entrepreneurial and proactive in solving problems.
  • • Comfortable working in a fast-paced, high-growth D2C environment.
  • • Strong communication and collaboration skills.

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