Digital Marketing Strategist

18 hours ago

Vadodara, Gujarat, India beBeePerformance Full time ₹ 1,80,000 - ₹ 2,40,000
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking a skilled Digital Marketing Strategist to join our team. As a fast-growing digital marketing & web development agency, we engineer growth by running data-driven ads.

The ideal candidate will expand the client's brand presence by finding the target audience to distribute marketing content. You will create and implement performance marketing strategies using both offline and online methods to gain new customers.

This is a full-time remote job where you will plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.

Main Responsibilities:
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
Requirements:

To succeed in this role, you will need:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • A strong understanding of CPC, CPM, ROAS, and attribution models.
  • The ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • A strong copywriting sense for ads and the ability to brief creatives effectively.
What We Offer:

As a valued member of our team, you can expect:

  • A competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • A dynamic and supportive work environment.

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