Chief Growth Officer
1 week ago
As a Senior Growth Marketer at Justo Global, you will play a crucial role in designing, implementing, and optimizing data-driven growth initiatives across the entire marketing funnel.
Key Responsibilities:- Growth Strategy Development: Develop and refine holistic growth strategies that drive measurable results across product (The Ark Connect) and services, ensuring alignment with broader business objectives.
- Data-Driven Insights: Leverage analytics to identify high-impact opportunities, analyze user behavior, market trends, and competitive landscapes, informing channel mix, messaging, pricing, and feature prioritization.
- Channel Experimentation: Experiment with new and established channels—paid search, social media advertising, content marketing, partnerships, referral programs, community-led initiatives—and rigorously A/B test landing pages, creative assets, and funnel optimizations, applying learnings to maximize ROI and scalability.
- Product Collaboration: Collaborate closely with product teams to enhance The Ark Connect's onboarding flows, in-app prompts, and engagement loops, ensuring the platform meets evolving customer needs and drives long-term user value.
- Services Alignment: Work with services teams to develop customized growth campaigns highlighting Justo Global's consultancy and solution integration offerings, crafting compelling narratives underscoring the unique benefits of working with a trusted technology partner dedicated to enabling digital transformation.
- Analytics Frameworks: Establish robust analytics frameworks to measure full-funnel performance, track attribution, and monitor customer lifetime value, ensuring marketing decisions are grounded in empirical evidence and strategic insights.
- Cross-Functional Collaboration: Collaborate cross-functionally with content creators, designers, product managers, sales professionals, and customer success teams to deliver consistent and cohesive brand experiences showcasing Justo Global's technical depth, market expertise, and commitment to building meaningful digital ecosystems.
- Growth Metrics Presentation: Regularly present growth metrics, actionable recommendations, and business forecasts to executive stakeholders, clearly articulating the rationale behind key initiatives, their impact on revenue and user metrics, and the strategic direction of both the product and service portfolios.
We are looking for an experienced professional with a proven track record of scaling user acquisition and engagement across multiple channels. If you have a strong proficiency with marketing analytics, attribution modeling, and funnel analysis using tools like Google Analytics, Semrush, or HubSpot, we encourage you to apply. Your exceptional written and verbal communication skills will enable you to translate complex concepts into clear, compelling narratives. Leadership qualities that foster a culture of experimentation, learning, and continuous improvement are essential for this role.
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