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Senior Performance Marketing Manager
3 weeks ago
This role involves overseeing the listing and optimization of products, ensuring they are showcased with high-quality images, compelling descriptions, and well-optimized keywords.
The successful candidate will conduct A/B testing for product titles, bullet points, and descriptions, as well as regularly update product information based on trends and customer feedback.
- Product Listing & Optimization
The person in this position will also manage advertising and promotions across various marketplaces, maintaining a low ACOS and optimizing ad spend through data analysis.
Additionally, they will be responsible for order management and fulfillment, ensuring smooth processing and timely delivery through established logistics networks.
Apart from these tasks, the individual will monitor stock levels to prevent overstocking or stockouts, forecast demand based on sales trends and seasonal variations, and coordinate with suppliers for timely restocking.
They will also implement dynamic pricing strategies, track competitor listings and pricing, and adjust prices based on sales performance and market trends.
- Order Management & Fulfillment
- Pricing & Competitive Analysis
In terms of customer engagement, the person in this position will respond to customer queries, reviews, and complaints promptly, manage returns and refunds efficiently, and implement strategies to increase positive reviews and ratings.
The role also involves tracking key metrics like sales, conversion rates, ACOS, ROAS, and customer reviews, preparing weekly and monthly reports on marketplace performance, and using insights to refine strategies and improve performance.
Lastly, the individual will ensure compliance with marketplace policies to avoid account suspensions, stay updated with algorithm changes, and handle intellectual property issues to maintain brand protection.
Requirements:
- 2+ years of experience in performance marketing, preferably in a leadership role
- Proven track record of driving ROI-driven growth through campaign optimization
- Expertise in campaign management, keyword research, and audience targeting
- Strong analytical and problem-solving skills, with the ability to interpret complex data
- Excellent communication and leadership skills, with experience in mentoring and guiding team members
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a talented and collaborative team
- Professional development and growth opportunities
- Flexible working hours and remote work options
Nice to Have:
- Experience with advanced marketing tools and technologies
- Familiarity with automation tools
- Familiarity with data visualization tools and techniques
About Us:
We're a forward-thinking organization seeking a motivated and data-driven performance marketing professional to join our team. If you're passionate about delivering results-driven growth and have a talent for leveraging data insights to drive business success, we'd love to hear from you.
