Senior Brand Manager

2 days ago

Ajmer, Rajasthan, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,20,00,000

The role of Associate Director, Brand Equity is pivotal in driving business growth through effective brand management.

">Job Overview

This position requires a strong understanding of the FMCG category and experience in handling significant brand campaigns.

Key Responsibilities

We are looking for an experienced professional who can strategize, design, and implement a robust brand program across product superiority, deepening equity, and effectively implemented across different market types.

The ideal candidate will build Masterbrand architecture strategy on the category and craft positioning with strong BCI - build brand positioning strategy and brand key.

A 360 brand campaign is required to drive equity and preference, and create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.

The successful candidate will also build brand purpose platform and develop 'Always On' digital plan for a 12-month calendar.

Brand health metrics must be delivered through the brand program with impactful and innovative communication plans.

Create masterbrand visual identity and packaging re-design (evolutionary and revolutionary), building brand world based visual identity playbook and detailing brand sensorial signature.

Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis.

Internal processes:

Work together with innovation team for seamless takeover and incubation of new brand initiatives/extensions in line with masterbrand portfolio thinking.

Synchronize brand marketing plans and campaigns for harmonized and efficient deployment of plans across the Masterbrand.

Plan and execute the campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners.

Required Skills and Qualifications
  • Experience of core brand management in FMCG category with handling of some significant brand campaigns.
  • Education: MBA (Major in Marketing preferred).
  • 8-10 years of experience (Minimum 3 years in brand management/brand equity).
  • End-to-end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to efficiently manage the marketing & media budgets.
  • Understanding on how to navigate the brand world and closely working with agencies.
Critical Success Factors

Prior experience in working closely with cross-functional teams to jointly drive business KPIs.

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