Chief Customer Retention Officer

4 days ago

Udaipur, Rajasthan, India beBeeCustomer Full time ₹ 90,00,000 - ₹ 1,20,00,000
Customer Engagement Manager

The Customer Engagement Manager plays a pivotal role in overseeing and optimizing the LeadSquared CRM system to drive customer retention and revenue growth.

Key Responsibilities:
  • Campaign Management & Optimization:
    • Configure, manage, and continuously improve LeadSquared CRM functionalities including lead capture, nurturing, and automation workflows to align with organizational objectives.
  • Data Governance & CRM Integrity:
    • Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.
  • Lead Nurturing & Automation:
    • Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Cross-Functional Collaboration:
    • Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.
  • Training & Enablement:
    • Train internal users such as sales reps and marketers on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • Analytics & Reporting:
    • Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  • Customer Journey Mapping:
    • Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.
  • Compliance & Security:
    • Ensure CRM operations comply with data privacy regulations and internal security best practices.

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