Business Growth Strategist

1 day ago

Belgaum, Karnataka, India beBeeStrategist Full time ₹ 25,00,000 - ₹ 35,00,000
Drive Business Growth with Market Insights

We seek an experienced Market Insights Manager to lead the development of actionable insights across UK and Europe. As a key expert in regional, industry, competitor, and target persona intelligence, you will directly support growth marketing and Account-Based Marketing (ABM) strategies.

You will own the measurement of brand perception in these markets and develop plans to address gaps and strengthen positioning.

  • Market & Industry Intelligence:
    • Conduct research and analysis of fleet, logistics, and commercial vehicle markets in the UK and Europe.
    • Identify emerging trends, regulatory changes, and growth opportunities within target industries.
    • Deliver regular market landscape reports to inform go-to-market and product strategies.
  • Competitor Analysis:
    • Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.
    • Provide actionable intelligence to help shape differentiation and value proposition.
    • Maintain a competitor intelligence repository for use by marketing, sales, and product teams.
  • Persona & Buyer Insights:
    • Develop detailed target persona profiles for enterprise buyers and influencers in the region.
    • Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.
    • Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.
  • Brand Perception & Positioning:
    • Design and execute brand perception studies to measure reputation among target audiences.
    • Analyze findings to identify strengths, weaknesses, and perception gaps.
    • Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.
  • Stakeholder Collaboration:
    • Work closely with marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution.
    • Present findings and recommendations to senior leadership and cross-functional teams.
    • Support the creation of thought leadership and content marketing with data-driven insights.

Key Responsibilities Include:

  1. Driving business growth through actionable market insights.
  2. Leading competitor analysis and market intelligence efforts.
  3. Developing target personas and buyer insights.
  4. Collaborating with stakeholders to embed insights in strategy and execution.

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