Head of Inbound Marketing Strategy

2 days ago

Panchkula, Haryana, India beBeeDemandGeneration Full time ₹ 14,85,951 - ₹ 20,35,229

Job Summary:

As a Demand Generation Head, you will lead and scale full-funnel marketing programs. This high-impact leadership role is responsible for designing and executing multi-channel, data-driven demand generation strategies that drive measurable pipeline growth and customer acquisition.

Key Responsibilities:

  • Strategy & Leadership: Develop and own the global demand generation strategy aligned with revenue goals, drive full-funnel programs from awareness to acquisition to pipeline acceleration, collaborate closely with Sales leadership to define MQL, SQL, and pipeline KPIs, lead and mentor a growing demand generation team ensuring a culture of agility and accountability.
  • Campaign Management: Launch integrated marketing campaigns using SEO, SEM, paid media, content syndication, webinars, and account-based marketing (ABM), oversee campaign calendars, budgets, and performance metrics to optimize ROI, lead the implementation of lead scoring models and nurturing workflows.
  • MarTech & Automation: Own marketing automation processes and tools such as HubSpot or Marketo, demand generation efforts with CRM platforms (e.g., Salesforce) for seamless lead tracking and reporting, evaluate new MarTech tools and data providers to scale campaign efforts efficiently.
  • Analytics & Optimization: Define campaign KPIs including CPL, CAC, MQL-to-SQL conversion, and pipeline contribution, build performance dashboards and deliver insights to executive stakeholders, apply A/B testing, attribution modeling, and conversion optimization techniques across all programs.
  • Content Collaboration: Work closely with the content marketing team to create relevant assets whitepapers, blogs, case studies, landing pages that fuel inbound and outbound campaigns, ensure messaging alignment across all stages of the customer journey.

Required Qualifications:

  • 8-12 years of experience in B2B SaaS marketing with at least 3 years in a leadership role focused on demand generation.
  • Proven success in running large-scale, ROI-positive marketing campaigns across multiple digital channels.
  • Strong expertise in marketing automation (HubSpot/Marketo), CRM (Salesforce), PPC (Google Ads, LinkedIn Ads), and SEO/SEM.
  • Deep understanding of the buyer's journey, sales funnel dynamics, and lead lifecycle management.
  • Data-driven decision-maker with strong analytical skills and familiarity with marketing KPIs.
  • Excellent communication and leadership skills with a collaborative and execution-focused mindset.

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