Ad Campaign Lead

1 day ago


Nagpur, Maharashtra, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000
Drive Results as a Performance Specialist">

We are seeking an experienced Performance Specialist to lead our ad campaigns across Meta and Google platforms. This role plays a pivotal part in driving results for our clients and internal brands.

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Key Responsibilities:

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  • Develop, execute, and optimize paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with creative and strategy teams to craft high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, return on ad spend (ROAS), and cost per landing (CPL).
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
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Required Skills and Qualifications:

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  • 2-3 years of experience in running Meta and Google Ads campaigns.
  • A strong understanding of paid media key performance indicators (KPIs) such as click-through rate (CTR), ROAS, cost per click (CPC), and CPL.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • A data-driven mindset with a keen eye for campaign insights and optimizations.
  • The ability to manage multiple campaigns across different industries or verticals.
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Bonus Points:

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  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.
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What We Offer:

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  • A dynamic work environment that encourages innovation and growth.
  • Opportunities to collaborate with experienced professionals in the industry.
  • A competitive salary and benefits package.


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