Innovative Marketing Strategist

3 days ago

Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Senior/Lead/Technical Architect/Academic Manager

As a highly skilled marketing professional, you will participate in and eventually lead the design of innovative marketing strategies. You will work with clients to further their digital marketing presence through expert guidance on marketing best practice.

Key Responsibilities :
  • Develop and implement marketing cloud configurations, data migration, and integrations with other platforms.
  • Lead requirements gathering, solution design, and statement writing.
  • Communicate project concepts and outcomes to client stakeholders.
  • Design and deliver solutions in Email Studio.
  • Design and implement automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
  • Advise clients on optimization.
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC, and conversion metrics.
  • Experience in reporting and analysing email activity using Email Studio reports and Journey Builder.
  • Proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement.
  • Design and/or build integrations between Marketing Cloud and third-party applications or data sources.
  • Conduct user training and actively promote user adoption of Marketing Cloud.
Required Qualifications and Background :
  • At least 4 years experience working hands-on in marketing cloud implementations, ideally involving integrations with Salesforce core and other platforms.
  • Certified Marketing Cloud Consultant, Email Specialist, and Developer.
Desirable Skills and Abilities :
  • Ability to work with clients to design customer journeys and associated data models.
  • Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Content Builder, Journey Builder, and Automation Studio, Cloud Pages, Mobile Studio, and Personalization.
  • Understanding how to build a custom preference center.
  • Conceptual understanding to establish data models, work with APIs and configurations.
  • Hands-on development knowledge of AmpScript, SQL, SSJS, HTML, CSS, JavaScript, jQuery, and JSON.
  • Experience with Salesforce CRM ADMIN.
  • Good team player with clear communication skills.

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