Strategic Product Marketing Specialist

1 week ago

Gurgaon, Haryana, India beBeeProductMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Summary:

We are seeking a seasoned product marketing specialist to drive our go-to-market strategy, elevate product positioning, and craft compelling customer narratives. The ideal candidate will have hands-on experience in B2B SaaS product marketing, preferably from Tier-1 SaaS firms or growth-stage startups.

This role will focus on developing clear messaging, empowering sales teams, and driving product adoption through effective marketing execution.

About the Role:

  • Support product positioning, messaging, and GTM planning for new launches and features.
  • Work closely with product and sales teams to deliver impactful product narratives.
  • Contribute to building sales collateral, pitch decks, and product playbooks.
  • Partner with sales to provide competitive intelligence and product differentiation.
  • Train sales team on product values and product differentiation.
  • Coordinate GTM campaigns for product and feature releases.
  • Develop product-focused content including blogs, case studies, FAQs, and customer stories.
  • Translate technical features into simple, compelling messaging for target personas.
  • Support demand generation with product-specific inputs for campaigns and webinars.
  • Conduct competitor research and market analysis to inform product and marketing strategies.
  • Gather and synthesize customer feedback to refine messaging and influence roadmap.
  • Track product adoption and usage metrics to evaluate effectiveness of campaigns.

About You:

  • 2-4 years of B2B SaaS product marketing experience.
  • Strong understanding of GTM strategy, positioning, and competitive intelligence.
  • Experience working with sales teams on enablement and deal support.
  • Ability to craft customer-centric narratives and clear product messaging.
  • Analytical mindset with the ability to connect marketing efforts to business outcomes.
  • Excellent communication and cross-functional collaboration skills.

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