Strategic Product Launch Manager

2 weeks ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Drive our go-to-market strategy, product positioning and campaign execution with a professional who can translate complex technical solutions into impactful messaging.

  • Develop and execute product launch and go-to-market strategies to drive growth and sales.
  • Create compelling value propositions and messaging to engage customers.
  • Conduct market research and customer insights to inform strategic decisions.
  • Collaborate with cross-functional teams for aligned execution.
  • Manage demand generation programs and track performance metrics.

Key Result Areas:

  • Successful product launches.
  • Increased market awareness and brand visibility.
  • Lead generation and conversion through campaigns.
  • Enhanced sales enablement and alignment with targets.
  • Effective competitor positioning.

This role requires a professional with a degree in Marketing, Business or related field. An MBA is a plus. Key skills include B2B product marketing experience, product lifecycle management, and marketing automation tools.



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