Marketing Manager Brand Copywriter
3 days ago
We are seeking an experienced Marketing Manager with expertise in brand copywriting and product marketing to support the launch and positioning of our products in the market. This role demands high accountability, a self-motivated attitude, and a proactive approach to achieving goals.
Key Responsibilities- Market Analysis & Insights: Conduct in-depth market research to identify trends, competitor strategies, and customer needs. Use insights to define and refine Cleartrip's product positioning.
- Messaging & Positioning: Craft clear, compelling, and differentiated messaging that resonates with customers. Collaborate with UX designers and product managers to create impactful UX copy that enhances user experience across the app, website, and other touchpoints.
- Go-to-Market Strategy: Support and execute go-to-market strategies for new product launches and features.
- Cross-Functional Collaboration: Collaborate with product, platform, and brand teams to ensure alignment across functions.
- Customer Lifecycle Management: Develop strategies to nurture and retain customers, driving lifetime value.
- Hands-on experience in UX copywriting, with a strong understanding of how copy influences user experience and product usability.
- Proven experience in product marketing preferably in travel, e-commerce, or tech industries.
- Customer-first thinking with a strong understanding of customer segmentation and behaviour.
- Strong sense of ownership and accountability with a track record of independently driving projects to success.
- Self-motivated and proactive, with the ability to thrive in a fast-paced, dynamic environment.
- Exceptional written and verbal communication skills.
- Creative problem-solver with a growth mindset.
The estimated salary for this role is around ₹1500000 - ₹2000000 per annum, depending on experience and qualifications.
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