Strategic Copywriter Manager Lead

4 days ago


Bengaluru, Karnataka, India Bread Financial Full time

Bread Financial is a leading tech-forward financial services company providing personalized payment, lending and saving solutions.

We are seeking a highly skilled Strategic Copywriter Manager Lead to join our Marketing Center of Excellence in India.

Job Description:

The Brand & Creative team works as a strategic partner and creative hub for the entire enterprise. As a key member of this team, you will oversee the creation of collateral for both existing and new brand partners to support ongoing marketing communications and engagement efforts.

You will be responsible for nurturing an environment conducive to top-tier creative output, primarily focusing on copy across various mediums such as print, email, packaging, digital, video/motion, and brand.

  • Transform marketing strategies into compelling communications through creative and innovative content, powerful conceptual ideas, digital, video, and interactive solutions.
  • Uphold and enhance creative excellence by generating innovative ideas, aligning with creative briefs, and ensuring consistency of strategic branding.
  • Cultivate a culture of creative excellence and accountability, ensuring that Bread Financial's creative deliverables meet the expectations of our partners and uphold our own standards of excellence.
  • Partner with internal clients, understand business requirements, and ensure that creative solutions are rooted in effective creative strategies.
Required Skills and Qualifications:

To be successful in this role, you will need:

  • A Bachelor's degree in English, Marketing, Journalism, Communications, or a related field of study.
  • 10+ years of copywriting experience in an advertising agency or on the client side.
  • 3+ years of experience leading teams of people in a professional setting with experience leading a copy team.
About Us:

Bread Financial is an award-winning company recognized for its commitment to innovation, diversity, and inclusion. We offer a dynamic work environment, competitive salary ($130,000 - $160,000 per year), and opportunities for career growth and development.

Benefits:

We provide a comprehensive benefits package, including:

  • Health, dental, and vision insurance
  • 401(k) matching program
  • Flexible work arrangements
  • Professional development opportunities


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