Chief Brand Marketing Strategist
9 hours ago
We are seeking a seasoned Chief Brand Marketing Strategist to spearhead the launch and positioning of our products in the market.
About UsCleartrip is India's fastest-growing online travel technology company, with a strong presence in the OTA space. As a Flipkart Company, we have an aggressive plan to emerge as a leading innovator in the industry.
Job DescriptionThe successful candidate will be responsible for conducting market research, defining product positioning, and crafting compelling messaging that resonates with customers. They will also collaborate with UX designers and product managers to create impactful UX copy and support go-to-market strategies for new product launches and features.
This role demands high accountability, a self-motivated attitude, and a proactive approach to achieving goals. The ideal candidate has hands-on experience in UX copywriting, a strong understanding of customer segmentation and behavior, and exceptional written and verbal communication skills.
Key Responsibilities- Market Analysis & Insights: Conduct in-depth market research to identify trends, competitor strategies, and customer needs.
- Messaging & Positioning: Craft clear, compelling, and differentiated messaging that resonates with customers.
- Go-to-Market Strategy: Support and execute go-to-market strategies for new product launches and features.
- Collaborate with product, platform, and brand teams to ensure alignment across functions.
- Customer Lifecycle Management: Develop strategies to nurture and retain customers, driving lifetime value.
The ideal candidate should have:
- Hands-on experience in UX copywriting, with a strong understanding of how copy influences user experience and product usability.
- Proven experience in product marketing preferably in travel, e-commerce, or tech industries.
- Customer-first thinking with a strong understanding of customer segmentation and behavior.
- Strong sense of ownership and accountability with a track record of independently driving projects to success.
- Self-motivated and proactive, with the ability to thrive in a fast-paced, dynamic environment.
- Exceptional written and verbal communication skills.
Rupees 25-35 lakhs per annum.
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