Area Development Director

5 days ago

Madurai, Tamil Nadu, India beBeeExpansion Full time ₹ 90,00,000 - ₹ 1,20,00,000
Franchise Development Manager

The role of a Franchise Development Manager is pivotal in expanding the franchise network across designated regions.

  • This individual is responsible for identifying potential cities, strategizing franchise expansion, and ensuring the successful onboarding of franchise partners.

Key Responsibilities:

Market Identification & Strategy

  • Collaborate with regional manager to identify high-potential cities for Livspace franchise expansion.
  • Conduct market research to analyse building material data and identify key growth opportunities.

Team Management & Collaboration

  • Manage and work closely with assigned team members to collect, analyse and call leads from potential areas.
  • Provide guidance, training, and support to ensure alignment with franchise selection criteria.

Lead Generation & Meetings

  • Scrutinise and shortlist potential franchise profiles that align with standards.
  • Oversee scheduling and alignment of meetings with interested prospects in target areas.

Area Visits & Prospect Engagement

  • Plan and execute weekly visits to potential franchise areas to understand market dynamics and strengthen connections.
  • Pitch franchise model to prospective partners, generating interest and driving conversions.

Franchise Conversion & Onboarding

  • Facilitate onboarding process by converting right profiles into Livspace franchise partners.
  • Ensure all necessary steps are completed to make new franchises operational and live within set timelines.

Performance Management

  • Achieve franchise onboarding targets and ensure KPIs are met consistently.
  • Regularly monitor progress and take corrective actions to address any challenges in franchise conversion.

Key Result Areas (KRAs)

  • Successful onboarding of new franchise partners.
  • Meeting and exceeding franchise onboarding targets.
  • Ensuring timely completion of franchise operational setup.

Requirements:

  • 6-8 years of experience in business development, franchise operations, or sales.
  • Bachelor's Degree in Business, Marketing, or a related field (MBA preferred).
  • Proven track record in lead generation, partner onboarding, and target achievement.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal abilities.
  • Willingness to travel extensively to meet prospects and explore new markets.

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