Email Marketing Specialist

1 week ago


Kollam, Kerala, India beBeeEmailMarketing Full time ₹ 9,00,000 - ₹ 15,00,000

At a just world, we strive for fairness and sustainability. As an email marketing specialist, you will play a key role in enhancing our community engagement.

The Role

We seek a results-driven professional to craft high-performing email campaigns and manage the technical backbone that supports them. This encompasses websites, SEO, hosting, and Google Workspace.

Key Responsibilities
  • Ensure our three websites remain up-to-date, fast, user-friendly, and aligned with brand guidelines.
  • Maintain web hosting and domain management for existing and new projects.
  • Enhance SEO rankings through regular audits, keyword optimization, and analytics tracking.
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Keep supporter databases clean and updated.
  • Track campaign performance using platform dashboards, Google Analytics, and UTM parameters.
  • Evaluate compliance with email regulations (GDPR, CAN-SPAM).
  • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
Requirements
  • A maximum of two years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
  • Demonstrated expertise in website management, SEO optimization, and Google Workspace administration.
  • Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools.
  • A strong understanding of segmentation, automation, analytics, and deliverability best practices.


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