Senior Digital Advertising Specialist
3 days ago
Job Overview:
We are seeking a highly skilled and performance-driven digital advertising professional to lead and optimize our paid media campaigns. The ideal candidate will have 4-5 years of hands-on experience managing large-scale Google Ads accounts, with proven expertise in managing multiple platforms.
Key Responsibilities:
- Plan, create, manage and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms.
- Manage large budgets ranging between $40K+ per month with a focus on ROI & performance improvement.
- Conduct deep-dive data analysis, reporting to drive decision making & continuous optimization.
- Develop and test new campaign strategies, creatives, bidding tactics to maximize conversions and minimize CPA.
- Collaborate closely with internal teams (SEO, design, and content) for cohesive campaigns.
- Stay current with Google Ads innovations, algorithm changes, and industry best practices.
- Implement conversion tracking, audience targeting, remarketing strategies, and attribution modeling.
- Provide regular reports and actionable insights to stakeholders.
Requirements:
- 4-5 years of proven experience in managing Google Ads campaigns with large budgets.
- Expertise in handling complex account structures.
- Strong understanding of Google Ads Manager, Google Analytics & Data Studio.
- Experience across all Google Ads types (Search, Display, Shopping, Video, Performance Max).
- Excellent analytical skills with a data-driven mindset.
- Strong communication and project management abilities.
- Google Ads Certification (preferred).
- Ability to work in a fast-paced, results-oriented environment.
About the Role:
This role offers a unique opportunity to grow your career as a digital advertising specialist while working with a dynamic team.
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