
Digital Advertising Specialist
1 day ago
Job Title:
A Digital Advertising Specialist is needed to oversee and expand high-performing paid campaigns for USA and Australia-based clients.
Responsibilities:
- Plan, execute, and optimize paid advertising efforts across Google Ads, Facebook, Instagram, Amazon, and other platforms.
- Conduct keyword research, competitor analysis, and create compelling ad content.
- Monitor campaigns daily and make real-time adjustments to meet performance targets.
- Analyze campaign data and provide actionable insights through detailed performance reports.
- Manage advertising expenses and allocate spends strategically across channels.
- Collaborate with creative and development teams to deliver impactful ad creatives and landing pages.
Required Qualifications:
- 2–4 years of hands-on experience in paid advertising management with $50,000+ monthly spend.
- Expertise in Google Ads and Facebook Ads Manager.
- Strong analytical skills with proficiency in Google Analytics and Excel.
- Experience with conversion tracking, attribution models, and A/B testing.
- Excellent English communication and client coordination skills.
- Self-motivated, data-driven mindset.
Preferred Qualifications:
- Bachelor's degree in Marketing or related field.
- Google Ads and Facebook Blueprint certifications.
- Experience with LinkedIn Ads, e-commerce campaigns, and marketing automation platforms.
- Basic knowledge of HTML/CSS and SQL.
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