Global Marketplace Marketing Specialist

1 week ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000

Job Opportunity: Global Marketplace Marketing Specialist

Description:

We are seeking an experienced marketing specialist to optimize advertising strategies on global marketplaces.

The ideal candidate will drive sales growth, manage campaigns, and improve ROI by leveraging data insights and marketplace tools.

  • Main Responsibilities:
  • Manage company accounts on major e-commerce platforms.
  • Plan, execute, and optimize advertising campaigns on Amazon and other platforms.
  • Develop strategies to maximize visibility, improve rankings, and increase sales through pay-per-click (PPC) and display ads.
Key Performance Metrics:
  • Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
  • Analyze sales data, keyword performance, and competitor activity to identify opportunities for growth.
  • Perform keyword research and bid optimization to enhance campaign efficiency.
Budget Management:
  • Allocate and manage advertising budgets to ensure maximum return on investment (ROI).
  • Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
  • Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
  • Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
  • Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
  • Present weekly/monthly reports on campaign performance and advertising spend.
Requirements & Qualifications:
  • Experience:
  • At least 2 years of experience in performance marketing or digital advertising, with a focus on e-commerce platforms.
  • Technical Skills:
  • Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar platforms.
  • Advanced knowledge of campaign optimization techniques, including bid adjustments and keyword targeting.

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