
Digital Marketing Specialist
7 days ago
We are seeking a skilled performance marketer to join our digital marketing team. As a key member of the team, you will be responsible for driving measurable results across various paid campaigns and marketplaces.
Key Responsibilities:
- Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and e-commerce marketplaces (Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).
Performance Analysis:
- Track and analyze KPIs, ROAS, and conversion data to inform strategy and improve efficiency.
Insights & Reporting:
- Prepare and present detailed performance reports and actionable insights to stakeholders.
Requirements:
- Experience: 3+ years in performance marketing within e-commerce or D2C brands.
- Budget Expertise: Proven experience handling substantial annual budgets.
- Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
- Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
- Creative Input: Basic knowledge of design tools (Canva or Photoshop) for creative collaboration.
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