Digital Marketing Specialist

7 days ago


Varanasi, Uttar Pradesh, India beBeePerformance Full time ₹ 7,68,000 - ₹ 9,60,000

We are seeking a skilled performance marketer to join our digital marketing team. As a key member of the team, you will be responsible for driving measurable results across various paid campaigns and marketplaces.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and e-commerce marketplaces (Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).

Performance Analysis:

  • Track and analyze KPIs, ROAS, and conversion data to inform strategy and improve efficiency.

Insights & Reporting:

  • Prepare and present detailed performance reports and actionable insights to stakeholders.

Requirements:

  • Experience: 3+ years in performance marketing within e-commerce or D2C brands.
  • Budget Expertise: Proven experience handling substantial annual budgets.
  • Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
  • Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
  • Creative Input: Basic knowledge of design tools (Canva or Photoshop) for creative collaboration.


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