Digital Marketing Specialist

2 days ago

Varanasi, Uttar Pradesh, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000

About the Role:

We are seeking a skilled Digital Marketing Specialist to join our marketing team. This is a key position in driving the success of our online advertising campaigns across all platforms.

Key Responsibilities:

  • Monitor daily campaign performance, analyze metrics, and make informed decisions to improve ROI and maximize sales.
  • Develop and implement effective keyword strategies, bid methods, and targeting approaches to optimize ad campaigns.
  • Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
  • Use Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Work with the sales and product teams to align advertising goals with overall sales objectives.

Requirements:

  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.

Benefits:

  • Dynamic and analytical mindset.
  • Strong problem-solving skills.
  • Ability to work under pressure and meet deadlines.
  • Excellent communication and interpersonal skills.

What We Offer:

We offer a competitive salary, benefits package, and opportunities for professional growth and development.

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