Driving Customer Acquisition and Revenue Growth

2 days ago

Jodhpur, Rajasthan, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Senior Marketing Leader

About the Role:

We are seeking a seasoned Senior Marketing Leader to drive our performance marketing initiatives across multiple channels.

This role involves developing and executing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale customer base.

Key Responsibilities:

  • Develop in-depth understanding of SaaS sales cycles, customer lifetime value (CLV), and user retention strategies.
  • Design and execute performance marketing strategies across digital channels to drive customer acquisition and revenue growth.
  • Lead campaign creation and management across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Optimize campaign performance by analyzing results and making data-driven decisions to ensure maximum ROI.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

Requirements:

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Proven ability to handle significant performance marketing budgets and consistently meet or exceed performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta) and other channels.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

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