Performance Marketing Strategy Leader

1 week ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 14,50,000 - ₹ 20,15,000
Performance Marketing Lead Role

This strategic position drives performance marketing strategy and oversees campaign delivery.

Key Responsibilities:

  • Strategy Development & Execution:
    Develop comprehensive performance marketing strategies, partner with the PPC Director and clients, and ensure campaigns meet defined KPIs.
  • Campaign & Account Management:
    Lead day-to-day campaign execution, including planning, optimization, reporting, and performance tracking, maintaining accountability for on-time and in-budget delivery.
  • Client Communication & Relationship Management:
    Act as subject matter expert and primary point of contact for clients on performance-related discussions, building strong relationships through proactive communication and delivery excellence.
  • Cross-Functional Collaboration:
    Work closely with Account Directors to identify and drive account growth opportunities, collaborating with Client Servicing and cross-channel teams to ensure strategic alignment and integrated delivery.

Reporting & Insights:

  • Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement using tools such as Google Analytics and platform-specific dashboards.

Required Skills & Qualifications:

  • 3-7 years of hands-on experience in performance marketing with a strong background in Paid Search, Paid Social, and/or Programmatic.
  • Proven track record of driving measurable results and successfully managing client accounts.
  • Strong communication and client-facing skills with experience presenting to senior stakeholders.

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