Strategic Branding Executive
1 day ago
Finkraft.ai is transforming corporate India's travel expense management and GST credit optimization. As a trusted partner to global leaders like Boston Consulting Group, Bain & Company, Tata Group, and Coca-Cola, we're scaling rapidly and seeking a dynamic Strategic Branding Executive to drive investor branding, talent acquisition, and enterprise sales outreach with measurable impact.
Key Responsibilities:
- Investor Branding:
- Create compelling decks and campaigns showcasing Finkraft's traction and client successes.
- Manage PR, LinkedIn, and email campaigns to engage potential investors.
- Talent Branding:
- Develop employer branding campaigns targeting premium talent pools.
- Use LinkedIn ads and vendor collaborations for immediate recruitment impact.
- Enterprise Sales Support:
- Enable B2B lead generation through impactful digital campaigns.
- Collaborate on content like case studies, pitch decks, and whitepapers for enterprise clients.
- Vendor Management:
- Engage and manage specialist marketing agencies for PR, recruitment branding, and digital outreach.
- Metric-Driven Focus:
- Monitor KPIs like engagement rates, hiring conversions, and sales lead quality.
We're Looking For:
- 3-5 years in B2B marketing with experience in investor relations, talent acquisition, and enterprise sales support.
- Proven track record in managing third-party vendors and driving results.
- Expertise in LinkedIn Ads, email marketing, and campaign analytics.
- Strong copywriting and project management skills.
Salary: ₹1200,000 - ₹1800,000 per annum, depending on location and experience. Join us at Finkraft.ai and make an impact in scaling innovation.
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