Influencer Relationship Manager

2 weeks ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Influencer Marketing Specialist

This is a key role in driving our business forward through effective influencer marketing strategies.

We're looking for a skilled and ambitious Influencer Marketing Executive to join our team. The ideal candidate will have a strong understanding of social media platforms, the ability to develop creative campaign ideas, and excellent communication skills.

  • The successful candidate will work closely with influencers, clients, and internal teams to plan and execute influencer campaigns that deliver real results.
  • A solid understanding of social platforms: Instagram, YouTube, and emerging channels is essential.
  • Strong communication and negotiation skills are required.
  • The candidate must be comfortable managing multiple campaigns and clients simultaneously.
  • Experience using influencer marketing tools is highly desirable.
  • Creative eye and attention to content quality, tone, and brand alignment are crucial.
  • Organized, deadline-driven, and able to work independently.

About the Role:

  • Develop and implement influencer marketing strategies to drive brand awareness and engagement.
  • Research and identify relevant creators who align with our brand values and target audience.
  • Build and maintain relationships with influencers, negotiate terms, and manage onboarding processes.
  • Provide exceptional client service, including campaign updates, approvals, and feedback management.
  • Ensure timely delivery of content, approvals, posting schedules, and influencer payments.
  • Analyze campaign performance using KPIs (reach, engagement, conversions, etc.) and deliver detailed reports with insights and recommendations.
  • Stay up-to-date on social media trends, platform updates, and creator communities to keep campaigns fresh and relevant.
  • Collaborate with cross-functional teams to integrate influencer marketing efforts into broader marketing strategies.

Requirements:

  • 1–3 years of experience in influencer marketing (preferably in an agency setting).
  • Solid understanding of social platforms: Instagram, YouTube, and emerging channels.
  • Strong communication and negotiation skills.
  • Comfortable managing multiple campaigns and clients simultaneously.
  • Experience using influencer marketing tools (e.g., Aspire, CreatorIQ, Upfluence, Grin).
  • Creative eye and attention to content quality, tone, and brand alignment.
  • Organized, deadline-driven, and able to work independently.

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