Influencer Marketing

1 week ago

Delhi, Delhi, India MNR solutions pvt Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Position : Influencer Marketing

Location : Delhi

Exp Level : 1+ Years

Strategy Development

  • Plan, develop, and implement influencer marketing strategies aligned with brand goals.
  • Identify target audience and choose suitable influencers to maximize campaign reach and engagement.

Influencer Identification & Outreach

  • Research and build relationships with relevant influencers, bloggers, and content creators across social platforms.
  • Evaluate influencer profiles, engagement rates, and audience demographics to ensure brand fit.

Campaign Management

  • Coordinate influencer campaigns from start to finish, including briefing, content approval, scheduling, and delivery.
  • Ensure timely execution of campaigns and monitor performance.

Content Collaboration

  • Work closely with influencers to create authentic and engaging content that resonates with the audience.
  • Provide creative guidelines while allowing influencers the freedom to maintain their voice.

Budget & Negotiation

  • Manage campaign budgets and negotiate contracts, payments, and deliverables with influencers.
  • Ensure proper tracking of expenses and ROI.

Performance Tracking & Reporting

  • Analyze campaign metrics such as reach, engagement, conversion rates, and sales impact.
  • Provide insights and reports to stakeholders for future campaign improvements.

Brand Safety & Compliance

  • Ensure influencer content adheres to brand guidelines and legal requirements (disclosures, copyrights, etc.).
  • Monitor for inappropriate content or reputational risks.

Trend Analysis & Market Research

  • Stay updated with social media trends, influencer marketing best practices, and competitor campaigns.
  • Suggest innovative strategies to increase brand awareness and customer loyalty.

Cross-Functional Collaboration

  • Work with marketing, PR, creative, and sales teams to align campaigns with broader marketing initiatives.
  • Support product launches, events, and promotions through influencer partnerships.

Community Engagement

  • Foster relationships with influencer networks and nurture long-term partnerships.
  • Engage with followers and audiences to build a loyal community around the brand.

Job Type: Full-time

Work Location: In person

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