Influencer Marketing

4 days ago

Delhi, Delhi, India UNIVEST COMMUNICATION TECHNOLOGIES PRIVATE LIMITED Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Campaign Strategy Execution
  • Design, develop, and implement influencer marketing campaigns from concept to completion.
  • Ensure campaigns align with overall marketing goals and brand objectives.
Influencer Identification Relationship Management
  • Identify and vet relevant influencers across various social media platforms.
  • Build and nurture long-term relationships with influencers.
Partnership Management
  • Negotiate contracts and manage influencer partnerships effectively.
  • Handle budgets and secure impactful collaborations for brand promotion.
Content Creation Oversight
  • Collaborate with influencers to create compelling, brand-aligned content.
  • Ensure content resonates with the target audience and adheres to brand guidelines.
Performance Analysis Reporting
  • Track, monitor, and analyze influencer campaign performance metrics.
  • Measure effectiveness, calculate ROI, and provide actionable insights.
Market Trend Awareness
  • Stay updated on industry trends, best practices, and emerging platforms.
  • Monitor competitor activities to optimize campaign strategies.
Cross-Functional Collaboration
  • Partner with marketing, content, and creative teams.
  • Ensure influencer efforts integrate seamlessly with broader marketing initiatives.
Required Skills Qualifications
  • Proven Experience: 2+ years in influencer marketing or digital marketing.
  • Platform Knowledge: Strong understanding of major social media platforms.
  • Strategic Thinking: Ability to create and execute effective influencer strategies.
  • Negotiation Communication: Excellent negotiation, interpersonal, and written/verbal communication skills.
  • Analytical Skills: Strong data analysis ability to measure ROI and optimize future campaigns.
  • Organizational Skills: Detail-oriented with strong multitasking and project management abilities.
  • Industry Knowledge: Awareness of legal and ethical considerations in influencer partnerships.
  • Passion for Digital Trends: Strong interest in content creation, social media, and influencer marketing.

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