Digital Marketing Expert

1 week ago

Villupuram, Tamil Nadu, India beBeeDigital Full time ₹ 9,91,300 - ₹ 24,00,000
Job Title: Digital Marketing Specialist

We are seeking a results-driven professional to develop and implement digital marketing strategies that drive online traffic, increase brand awareness and boost conversions.

Key Responsibilities:
  • Strategy Development:
    • Develop comprehensive digital marketing strategies aligned with business goals
    • Identify target audiences and determine the best digital channels to reach them
  • Campaign Management:
    • Plan and manage campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn and email marketing tools
    • Optimize paid search, display advertising and social media ads for maximum ROI
  • Content Creation:
    • Collaborate with content creators and designers to produce engaging and SEO-friendly content
    • Oversee the creation of blogs, videos, graphics and social media posts
  • Search Engine Optimization (SEO):
    • Conduct keyword research and implement on-page and off-page SEO strategies
    • Monitor and improve website traffic and rankings through regular audits and optimizations
  • Analytics and Reporting:
    • Use tools like Google Analytics, SEMrush and HubSpot to track and measure campaign performance
    • Create detailed performance reports and provide actionable insights for improvement
  • Social Media Management:
    • Manage social media accounts and engage with the community to build a loyal audience
    • Stay updated with trends and integrate new strategies for growth
  • Email Marketing:
    • Design and execute email campaigns, including newsletters, promotional offers and customer engagement campaigns
    • Monitor open rates, click-through rates and conversions for continuous improvement
  • Market Research:
    • Stay updated with the latest trends in digital marketing, tools and industry best practices
    • Analyze competitors and market trends to inform strategies

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